REV UP YOUR
REVENUE ENGINE

Fractional CMO and advisory services to unlock the growth hiding in your customer base and partnerships

When growth is the north star, you need to deliver predictably and confidently. We focus on the 20% of your customers who drive 80% of your revenue. Where the investment yields faster and better ROI.

We work with CMOs and leadership teams to assess, prioritize and deploy GTM plans to optimize the revenue funnel.  Our approach integrates customer insight, cross-sell and upsell, advocacy, customer voice and CXO engagement to ensure you hit your growth targets.

SERVICES

  • Customer Growth

    Customer Growth

    Find the gold in your current accounts. Build growth playbooks and precise value propositions. Align KPIs and business goals with processes that scale.

  • GTM Strategy

    GTM Strategy

    Create your own master plan to growth. Know your customer, personalize experiences and position services. Launch the right products at the right time for optimal impact.

  • Brand Differentiation

    Brand Differentiation

    Make your brand stand apart. Activate customers with impactful stories, experiences, sponsorship and compelling content.

  • Partner GTM and Sales Motions

    Partner GTM and Sales Motions

    Optimize partner relationships. Showcase unique offers, industry expertise and client impact. Drive customer engagement to accelerate pipeline growth and conversion.

  • Leadership and Change Management

    Leadership and Change Management

    Align your team to your business strategy. Strengthen their program leadership and collaboration skills. Manage change.

  • Fractional and Interim CMO

    Fractional and Interim CMO

    One size doesn’t fit all. We're also available for fractional and interim assignments to affect deeper organizational change.

Learn more

COMPANIES WE’VE WORKED WITH

Companies we've worked with
BCG logo in blue letters on a white background.
Capgemini logo with text and spade icon
CBRE logo in dark blue text
CMT Association logo with abstract design
Cognizant logo with geometric hexagon icon
Deloitte logo in navy blue font
EY logo with diagonal line above the letters
EXL logo in blue capital letters on a white background
GARP logo with stylized eye design.
Text "LEK" on a white background
LexisNexis logo with blue stylized globe icon
PFG Performance Food Group logo with stylized text.
Synechron logo
US Bank logo in navy blue.

ABOUT THE FOUNDER

Woman wearing white shirt and layered necklaces, smiling against a blurred background.

Fractional and interim CMO Laura Breslaw leverages leadership strategies and her growth playbooks to accelerate pipeline and strengthen marketing infrastructure. She moves marketing from an enabler to a strategic growth contributor.

With more than two decades as a Chief Marketing Officer for B2B firms across technology, financial and professional services, including Capgemini, Deloitte and AlixPartners, she delivered:

  • Double-digit growth in marketing influenced revenue on booked sales

  • Rapid pipeline expansion year-over-year on ABM accounts

  • More efficient channel performance with 15% reduced acquisition costs

  • Expanded CXO engagement and advocacy with communities, advisory boards, exclusive briefings and experiences

As a consultant, she advised digital, analytics and business services firms on product and partner GTM strategy and change management. Laura teams with other consultants and former colleagues with specialized expertise to ensure she achieves the best outcome for her clients.

Today Laura consults with enterprise, middle market and small businesses, their CEOs and marketing leaders on go-to-market strategy, customer growth, partner marketing, demand processes and ROI.

  • “Laura worked with our team as an interim marketing leader spearheading GTM plans, content strategy, and solution positioning for our innovation services team. She quickly helped us align stakeholders, build customer-focused engagement plans, and launch a successful demand generation program that delivered results.”

    Partner, Leading Global Consulting Firm

  • “Laura provided great value on Citihub’s GTM strategy, sales and marketing integration and sales acceleration. She helped our team better align to customer needs, focusing on growth segments and audiences, sales sprints and key metrics. Laura’s knowledge of financial services was very helpful.”

    Chris Allison, Co-Founder, CEO, Citihub, a Synechron Company

  • “I worked with Laura on our Workplace Solutions repositioning which came in response to Covid’s devastating impact on the work environment. Real estate was a small part of the challenge. She worked with stakeholders to gather client insight, align new bundled capabilities, and lead workshops to shape the value prop, narrative, and marketing plan. She gave us the roadmap to launch and earned the trust of our leaders.”

    Benji Baer, Chief Marketing Officer, CBRE

  • “Laura worked with the Parthenon Financial Services team to help build our GTM plans, focusing on the content strategy and promotion, services positioning and driving client engagement. She is strategic and well versed in how to bring her clients’ visions to life. Her practical approach and depth of experience was valuable to help grow our business.”

    Aaron Byrne, EY Parthenon Global Financial Services Leader, now LEK Consulting Financial Services and Fintech Leader

Ready to connect marketing to revenue?

See how you can drive efficient, measurable growth through your best customers and strategic partners.